How do notable individuals use social media?

Social media platforms have become increasingly valuable to celebrities and businesses in expanding their reach and influence – providing entities with a more direct and authentic voice to connect with their audience. Using social media, celebrities can reach a much larger audience. Even if a celebrity is not being paid to promote a product or event, they may be posting about it on social media and, as role models, they are setting an example for social media followers to follow.

What are the benefits of being in the public eye and having a PLN?

Influence Promotion:

When a person appears in the public eye means that he attracts the attention of the people. People become interested in something about his performance or its relevance. When these people have PLNs, they convert the attention they attract at the moment into traffic on the web to promote themselves. PLNs are important in raising awareness, expanding reach, changing the image of goods, and often creating a sensation. In modern society, hiring celebrities to promote a product is a shortcut to the market, provided that the product has excellent quality and service, and only with the help of celebrities can the product sell in the market. The “star” can also be the person who people pay more attention to nowadays.

Building a community with online tools provided by the employer can be limiting, what are the perceived restrictions and benefits?

First of all, whatever the platform is, it has some regulations associated with it. These regulations determine the focus and direction that the platform or community wants to develop next. When people use these platforms/communities, the content they post and the things they discuss fit the characteristics of the community, and the posts they make may receive more traction from the platform, which means more people will find the post more easily and attract more people with similar ideas to communicate. Therefore, restricting it would be tantamount to posting content that is not relevant to the platform/community and then getting blocked. For example, if someone posts a thread about basketball on a forum dedicated to soccer, then the administrator of that soccer forum might deal with it accordingly.

Delivering information in a connected society requires verifiable resources, how do build a PLN to rely on?

PLN needs to be real, and nothing can stand the test of time better than being real. For example, when someone posts a video or article on his PLN about explaining the game of volleyball, he has to make sure that there are no fundamental errors in what he is telling. For example, telling the wrong name of the sportsman, the corresponding volleyball round standings, and other common sense things.

At the same time, there should not be excessive bias in the content, no matter good or bad. Bias can make the content highly controversial and create such a deep negative impression on the viewers that it can have a relevant fluctuating reputational impact on this PLN.

How do those, who are veteran storytellers, minimize the risk of sharing misinformation?

There is an old Chinese saying that: to forge iron, one must be strong. The more experienced storytellers are, the lower the risk of sharing misinformation. For these people, the mistakes they may make are basically a matter of details. Therefore, to minimize the risk, they need to be more prepared in the details.